Sponsorship & commercial strategy
Rights inventory, packaging and pricing, sponsor acquisition and renewals, activation and brand partnerships.
Playforward Consulting helps football clubs, sports companies, businesses and public institutions design, fund and run new projects. A multidisciplinary team covering strategy, finance, marketing, advertising and operations, working with clients in Spain and around the world.
Football is where we started, not where we stop. We take on projects in any part of a club or sports organisation, and bring the same approach to companies in other sectors.
Rights inventory, packaging and pricing, sponsor acquisition and renewals, activation and brand partnerships.
Brand positioning, campaigns, fan and customer acquisition, advertising sales and media planning.
Premium seating and VIP products, stadium and facility business models, operator and partner structures.
Matchday operations, broadcast and audiovisual regulations, competition compliance and event delivery.
Internal reorganisation, organisational design, org charts, roles, processes and department diagnosis.
Business plans, valuations, due diligence and negotiation support for the purchase and sale of clubs and sports assets.
Complete service for foreign clubs preparing in Spain: venues, training grounds, logistics, friendlies and on-site operations.
Design and launch of new products and services, market entry, expansion screening and site selection.
Demand and market studies, financial models and sensitivity analysis to decide whether a project should go ahead.
We help city councils and institutions turn ideas into viable projects: new public services, better use of existing facilities, and partnerships with the private sector that work for both sides.
Playforward brings together professionals from different disciplines, with the resources to work on any area of a club, company or institution. One team, from diagnosis to delivery.
Business strategy, growth plans and organisational design.
Financial models, valuation, management control and transactions.
Brand, fan and customer acquisition, digital and campaigns.
Commercial rights, sponsorship sales and media.
Matchday, events, venues and facility management.
Competitions, club structure and sporting regulations.
Tenders, concessions and public-private projects.
Commercial contracts and sports regulations, with partner firms.
Our people have worked inside professional football competitions, clubs, sports facility operators and public-private projects, so we know how decisions are made on each side of the table.
Every engagement follows the same three phases, sized to the project.
We study the organisation, the market and the numbers to understand where the value is and what is holding it back.
We build the plan: product, business model, structure and financials, tested against real market conditions.
We stay for implementation, negotiation and launch, and measure results against the objectives agreed at the start.
Tell us what you want to build, fix or grow. We reply within two working days.
info@playforward.es
Spain · Projects worldwide